Rafael, Founder of Addspent.
With a background in sales and a passion for technology, marketing and AI, I founded Addspent to help businesses work smarter, not harder.
I focus on simplifying systems, automating repetitive tasks and implementing practical technology that improves efficiency and supports sustainable growth.
My goal is to give business owners, directors and their teams back valuable time by reducing administrative burdens, so they can focus on what really matters: growing their business and serving their customers.
Solutions designed around you, not the other way round.
Most agencies sell what they do. We start with what your business needs.
Addspent brings marketing, creative services, website development, AI implementation and business process automation together. That means we can look at the whole picture: how you win customers, how you handle enquiries and how much of your week goes on work a system could do for you.
We're not interested in exaggerated promises about automation or guaranteed results. We find the opportunities that are commercially meaningful, explain them clearly, and implement the right combination of services, software and automation to help you grow.
Six principles behind every project.
Commercial awareness
We focus on problems that affect your revenue, costs and growth, not on selling services because they're available.
Practical problem-solving
Recommendations you can actually implement, prioritised by value, feasibility and cost.
Creative execution
Strong visual design and content that makes your business look as capable as it is.
Technical competence
Websites, integrations, AI and automation built properly and connected to how you work.
Measurable value
Every proposal sets out how success will be evaluated, so you can see what you're getting.
Personalised solutions
No forced packages. Every solution is designed around the individual business.
Based in Cirencester, Cotswolds, operating across the South West UK.
If you know your marketing, website or operations could work harder, we can help you find out where to start.
We work with:
- Local service businesses
- Professional services firms
- Independent businesses
- Growing companies with inefficient workflows or underperforming marketing
Let's find your biggest opportunity.
Book a discovery call. We'll learn how your business works, where it's losing time or leads, and whether a full audit makes sense.